Synonyms with any brand identity, the logo serves as the cornerstone, made from a symbol, emblem, graphic or word-mark for your customers to relate too and to distinguish yourself from competitors. The Queen bears a Crest, a Universities adorne an Emblem, Charities may use a Mascot and some of the biggest brands in the world are recognised by a Lettermark or Wordmark. A logo is a visible representation of you or your business, often overlooked as just a logo, it communicates a message, feeling or standard and bears a big significance to the subconscious mind.
Logos are almost like the front door of an organisation or event, it acts as a greeting or first impression. Each logo should be immediately recognisable and should be something that differentiates you from the competition as well as reflecting the brands message and instilling trust. Logo designs are not only for new businesses, overtime old logos need to evolve with the time, some of the most famous logos in the world have undergone minor and major revamps.
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