Search Engine Optimisation

SEO

SEO

SEARCH ENGINE OPTIMISATION

SEO is an abbreviation for Search Engine Optimisation, but what really is Search Engine Optimisation? Well to put it simply, it is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

Search Engines such as Google must determine what websites to rank and on what page depending on the relevancies to the search intent by the user, then to pair it with the best authoritative websites that search engines determine through a meticulous algorithm.

Search Engines deploy crawlers to gather all the information they can find on the Internet and that enables them to build an index, that index then is processed through a algorithm to match data with search query.

WHY YOU NEED SEO

SEO

SEO JUNKIES

We are somewhat of SEO junkies constantly studying this mine field, without SEO it's like driving around the world with no map or GPS signal. SEO is all about Search Engine Algorithms, the only difference is that the algorithm keeps changing and evolving which means we continuously have to keep afloat of the incremental changes in order to carry out the right practices.

At Nocturnal Lab, we have a practice of only working with one client for per specific industry in each city or town to avoid conflict of interest. If we were to take on multiple clients together in the same field and location, then we would be competing with ourselves and we deem this malpractice.

"paying money on website that doesn't rank is like buying a billboard at the bottom of the ocean"
Kormani
Founder of Nocturnal Lab

Our Services

SEO PACKAGE

SEO AUDIT

In order to devise a strategy and set targets, it's essential to understand where you currently are in terms of SEO. Our SEO audit helps identify whats needs fixing or what needs to be initiated for a foundation to build on.

COMPETITOR ANALYSIS

To lead the pack you first must know and understand your competitors. We scour their SEO data and identify their weaknesses and establish what to advantage of. Reverse engineering success eliminates assumptions.

KEYWORD RESEARCH

Keyword Research is the foundation of any good SEO campaign. It enables us to direct qualitative and quantitate traffic to your site, this is why choosing the right Keywords is essential.

BACKLINK DEVELOPMENT

Backlinks are like the search engine fuel, without these the drive to rank can stall. We build a backlink profile and then build links to relevant sites, that ensures that an authentic authority can be built in the algorithm of search engine.

WEBSITE OPTIMISATION

Search engines deploy crawler bots, it is a form artificial intelligence programmed to scour websites for optimisation. Load times, mobile responsiveness, bounce rate all play an important factor into the ranking algorithm. we dissect your website and rectify the issues.

LOCAL CITATIONS

This is the process of establishing your business credentials through local business listings, data aggregators and high DA sites. This may be generic or niche citations, city specific or just completely unstructured all depending on your type of business.

"the practice of optimising content to be discovered through a search engine's organic traffic results"
SEO
Search Engine Optimisation

SEO LAUNCH PACK

£1,000

*based on 5 page website – £100 for each additional page

SEO RETAINER PACK

3 MONTHS £2,700

(10% OFF DISCOUNT)

6 MONTHS £5,100

(15% OFF DISCOUNT)

12 MONTHS £9,600

(20% OFF DISCOUNT)

"the best place to hide a dead body is the second page of google search results"
Anonymous
Someone Really Smart
LAB

Get in Touch

Complete these simple steps and let us know how we can help.
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SEO FAQ

Most frequent questions and answers

SEO is an abbreviation for Search Engine Optimisation, but what really is Search Engine Optimisation? Well to put it simply, it is the practice of increasing the quantity and quality of traffic to a website through organic search engine results.

 

Search Engines such as Google must determine what websites to rank and on what page depending on the relevancies to the search intent by the user, then to pair it with the best authoritative websites that search engines determine through a meticulous algorithm.

 

Search Engines deploy crawlers to gather all the information they can find on the Internet and that enables them to build an index, that index then is processed through a algorithm to match data with search query.

It is all dependant on your current standing, what previous SEO you have undertaken and the competition in your niche.

As a general guideline, most websites that are sitting on page two or three of Google search can be elevated to the first page within three month, new businesses on the other hand can take up to six months all depending on the competitiveness of keywords. During these periods, there will be noticeable growth of traffic but essentially the objective is to reach the first page of search engine results.

Think of it like this, if you want a new race horse to suddenly lead the pack overnight, it simply wont happen. It will require training and nurturing for it to become a champion pedigree race horse.

No SEO provider can ever guarantee to get anyone to #1 and if they do say that then it’s a lie. No SEO expert has a special relationship with Google and its ultimately their decision based on their algorithm, its up to us to decipher the algorithm and feed them fuel they want and increase organic traffic.

With over 16 years of marketing expertise, we know that we can drive businesses to first page of search intent all depending on the keyword ranking, ie. if you were trying to rank for the keyword ‘Cola’ we would simply advise that #1 was not possible as you have giants like Coca Cola that have been around for many generations and plough millions in to SEO each year.

Think of an athlete that has been training for the past six month,  most likely to be in great shape and conditioning, but if they stop training for three month they will still be in decent condition but over time of not being active, will slowly start to lose performance and form.

 

SEO is a competition, over time a competitor may seek to invest more in SEO than you and may outrank you and get the lion’s share of the market. Nocturnal Lab only work with one client per industry in any given city to avoid conflict of interest.

The honest truth is that it is a specialist field and it takes a lot of work and dedication to get it right. We at Nocturnal Lab never believe we have mastered it as it continuously evolves, but we endeavour to keep on its heels so we dedicate ourselves in research as it changes.

The one thing to remember is ROI or Return On Investment, SEO is basically making an investment to prosper further down the line. Organic traffic can significantly boost your earning exponentially. 

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