Website

Purple Shoppers

Published
- 9th June 2020
PURPLE

(E)MOTION WEBSITE

Purple Shoppers is an ambitious project created by an autism activist. It is an app developed to bridge the gap between accessibility of stores and disabled people. There are many different obstacles for disabled shoppers and the Purple Shoppers app was created work with small and major retailers to accommodate for disabled people whilst shopping.

We had the pleasure of creating a website to coincide with the app and we had fun in creating a motion website with animation and parallax effects.

VISIT SITE

SHOPPERS

WEB DESIGN

From the jump, we brainstormed a set our sights on a dynamic website. Often communications media is dumbed down for disabled people, so we wanted to change that mould and give them something colourful and exciting, a website that told a story as you scroll. We opted to use animation to keep it fun, but then we added parallax effects to really bring the website to life and it tell a story whilst conveying a message. Websites of this nature are very tricky to optimise for mobile responsiveness, so we built a custom mobile build.

Midnight blue was a prominent colour used with purple as midnight blue can be classed as a dark shade of purple and compliment one another. Custom Illustration were provided to align with the brand.

  • COLOURS - Purple - Midnight Blue
  • IDENTITY - Fun - Colourful - Emotional
  • VALUES - Charitable - Responsible - Educational
WEB DESIGN
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